Gatewaysart - 5 - Compare Products

COMPARE - Similar products, production techniques / materials 400 words

Collect 4 examples of awareness campaigns (products)
Anti Bullying Awareness Poster
Paste images of the products into a Pages or Word doc
Try to relate the campaign to your planned product (Awareness Campaign)
Try to include at least one film example (ie: http://www.lifebeinit.org/)

Behance web site / or the web to select examples
Write at least 100 words about each product

You can use this template in word

COMPARE.docx

Here is an example of how to fill in the template (also see below)

COMPARE example.docx

Task sheet - same info as this page

Folio task - Compare.docx

Include the following:

ABOUT - Who made the campaign, why did they make it, include references – web address and date accessed

Information from the web page (the About Project section if your example is from the Behance website)

your observations

MATERIALS - What materials is it made from (poster, film, screen meme?) How was it made – technique? (Photoshop, IMovie or other film program, animation, photography)
VISUALS -Design Elements (Line, shape, tone, texture pattern, and colours)
TYPOGRAPHY - size and style of font, spacing between letters and words, line spacing
IMPACT -Design principals (Balance – white space, Hierarchy – main images, Contrast, Repetition & Alignment
STRENGTHS - good things
WEAKNESS - bad things
INTERESTING - camera angles and music if a film

PERFORMANCE CRITERIA (what you will be marked on)
I3 Investigation and critical analysis of the characteristics of existing products, processes, systems, and/or production techniques.
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Tips:
Use technical language & descriptive words (read the descriptions the designers give on Behance)

What does it look like visually is it clean, empty, crowded, busy
Is it simple, memorable, versatile, timeless, versitile, appropriate
Talk about the combination of colors, types of lines, shapes, value, texture & space (Design Elements)
Is there balance, hierarchy, contrast, repetition & alignment (Design Principles)

Awareness campaigns
About

‘What goes around comes around’ - campaigning for an end to the war in Iraq by Big Ant International for the Global Coalition for Peace
Four posters were designed to wrap around poles, campaigning for an end to the war in Iraq, pointing to the Global Coalition for Peace web site. Grenades, rifles, missiles and tank guns come round the pole to catch up with the aggressor in each poster.

Reference: //http://theinspirationroom.com/daily/2009/what-goes-around-comes-around/#.UUVR3dH258Y// & //http://bigantinternational.com/// accessed 17 MARCH 2013

Materials
Posters printed onto paper or card. Realistic looking photographs with text, likely developed using Photoshop.
Visuals
Landscape format with a strong horizontal visual line created by the images (gun, tank, jets. Blues and greys are the dominant colours. There is texture in the images - uniform, Jetstream, ground.
Typography
Text is located at bottom of the poster, it is mainly in capitals, is white or black and in a plain helvetica type. There is a main message, a bi-line and a website contact. The contact is in another colour (orange and not in caps)

Impact
There is lots of negative space (the backgrounds – mostly sky), this contrasts with the main visual image.

Strength
The simplicity of these posters is really good, in using only one main image they are not cluttered.

Weakness
The colours are quite dull and would not draw your attention from a distance. The text is also not very obvious and does not stand out.

Interesting
The design of the posters to wrap around poles in public spaces is very interesting and would be easily read while people are waiting at traffic lights.